The Fabric of a Family: Generations of quality come together in two businesses that share a roof, a family, and a dedication to doing it right
From a feature in CH2/BH2 Magazine
There’s a particular standard that the Setola family has held itself to for generations. It’s an unyielding pursuit of perfection that has been woven, thread by thread, into countless sentimental heirlooms and everyday furniture. To understand this thread, you need to follow it through generations of craftsmanship and into the dual showroom of Just Cushions and Hilton Head Furniture Co., housed on 45 New Orleans Road.
When the business started in 1994 under the skilled hand of Larry Setola Sr., the name and nature of the business was Just Cushions. The third in a family line that had been working with needle and thread for decades, he brought his mastery to bear on thousands of pieces of furniture in the Lowcountry over the years. While the business has since expanded, with Larry Setola Jr. adding Hilton Head Furniture Co. to the offerings on hand, Larry Sr. is still working his wizardry just as he has for more than 40 years.
You might think that in our “buy it cheap, dispose of it after it breaks” culture, re-upholstery would be a dying art. You would be wrong. “We’ve added more staff to the upholstery side of our business due to demand,” Setola Jr. said. “When we have a piece of furniture to work on, we only have it for a week, but we are sure to take all of the necessary steps: retying springs, re-padding, whatever it takes to get it looking and sitting like new.”
Overseeing this side of the operation, Larry Sr. has been relentless in providing the utmost in quality. “We are a progressive family owned and operated business that is growing all while maintaining our core principles of outstanding customer service, quality, and longevity,” he said.